Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

At the center of this global craze is a small, sharp-eared figure with jagged teeth and an ambiguous expression -- Labubu, a curious creation from China that is capturing the imagination of global ...

Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media. Go get one for your Birkin.

Just how rich? According to Hypebeast, the CEO, Wang Ning, is now the tenth wealthiest person in China and the country’s ...

Chinese toy company Pop Mart’s stock exploded over 1,200% in the past year. That success is built off blind box collectibles ...

JPMorgan recently released a report highlighting Pop Mart's position as a frontrunner in this fast-growing sector. The bank's analysts describe Labubu as emerging as a "super IP", highlighting its ...

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character ...

There's a new Labubu drop in town, and you can use RS' exclusive promo code to save you $5 off or more on Kicks Crew ...

The fuzzy critters with pointy ears have become a viral sensation. They’ve even caused a fight or two to break out.

Chinese companies are so intent on global expansion that even a new IPO on the mainland counts the U.S. as one of its biggest ...