When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

Facing a general election on February 9, Kosovo Prime Minister Albin Kurti made the claim this month that his young country has taken “enormous steps out of poverty”. Gross Domestic Product ...

The Wicked star has a new fragrance in her popular line, called Cherry Eclipse, and the The Dreamglow Collection coming to Ulta Beauty on Jan. 26. Grande’s previous beauty launches have ...

#PerfumeTok has spoken and as the beauty world shifts towards Gen Z and Gen Alpha consumers, beauty trends have focused more on individuality and self-expression. We’re less fixated on covering ...

I’ve got a confession. My fragrance collection is low-key getting out of control. But when MIND GAMES — who have quickly risen to become one of my favorite fragrance houses — drops a new ...

Just like Molly Mae, Giorgio Armani Sí, will always be a scent that brings back the fondest of memories. It's a quintessential feminine fragrance that just oozes nostalgia - I'll still mist it ...

One of the best things about this cologne is that it is made from 100% pure fragrance oil with no alcohol added. This means that the scent lasts longer and is less likely to cause skin irritation ...

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

The choosing part is where we come in. Landing on the best men’s cologne for you starts with understanding fragrance families, and identifying which ones work in any given context. Woody ...

Promise. Obsessed with the power of fragrance? Us too. That’s why we launched Scents of Self, a digital column dedicated to exploring the unique relationship between perfume, people, and ...