The refreshed design is aimed at educating and empowering consumers, enabling them to make informed choices based on their ...

The initiative includes AR-enabled QR codes, consumer-forward illustrations, and detailed product information.

Gym memberships, healthy snacks, organic groceries, protein supplements, and more can quickly burn a hole in our pockets. As ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

New Delhi: KRBL unveiled new packaging for its flagship 'India Gate' basmati rice brand after 25 years, with an aim to ...

Asus announced on Wednesday that some of its accessories will be available for quick deliveries in India via Zepto. The company confirmed that select accessories such as keyboards and mice will ...

I eat rice multiple days a week — and used to exclusively make it in a pot on the stove. It’s a deceptively easy task: Measure, rinse, add water, simmer, steam, and less than half an hour ...

The gross order value of quick commerce players Zomato’s Blinkit, Instamart of Swiggy and Zepto has been surging fast. Zepto updated that its annualised GOV has touched $3 billion (around Rs 24,500 ...

Tracing rice fortification: India orders firms to adopt traceability ... The summit explored India’s snacking habits and trend drivers of the industry. Head of Swiggy Instamart Phani Kishan Addepalli ...

Blinkit, Instamart and Zepto together reported over $1 Bn in revenue in FY24, pointing towards the pent-up demand for quick commerce services in the country Fearful of missing the bus, Flipkart ...

The survey revealed that 22% of consumers favoured Big Basket for handling returns and refunds. Swiggy Instamart and Blinkit were each preferred by 13%, while Zepto was chosen by 6%. The study noted ...