“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s ...

The inaugural season of Unrivaled 3-on-3 hoops is building to its championship and NCAA March Madness is nigh, so the WNBA campaign is right around the corner. That means it's time to get ready ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with ...

NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

The Skims partnership is the latest Nike effort to grow its women’s business. In recent months, it’s debuted the first signature shoe of WNBA star A’ja Wilson, launched an advertising ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Last year, Skims became the WNBA’s official underwear partner and used Cameron Brink, Skylar Diggins-Smith, Candace Parker and Kelsey Plum in its marketing.