Despite radio listening often being a passive activity it can prove an effective channel for brands, especially when combined with other forms of media. When listeners are exposed to radio advertising ...

Mindshare UK, part of WPP Media, today announced the renewal of its media agency partnership with Weetabix. The breakfast cereal brand renewed its initial 18 month contract without a pitch, following ...

Many of us grew up eating Weetabix. Unlike the “fun” cereals loaded with chocolate and sugar, Weetabix always seemed reassuringly bland. Marketed as “good food you can trust”, surely something that ...

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Weetabix Food Company has recorded a 50% reduction in on-farm wheat emissions among farmers who participated in a groundbreaking sustainable agriculture trial. The business, which produces the ...

Weetabix has launched a new campaign, ‘Weetabix all-stars’, aimed at motivating the nation to start their day right- with a good breakfast and a positive mindset. Created by brand activation agency ...

Has your favourite product vanished from shelves? We'd love to hear from you - email us on [email protected] WEETABIX has quietly discontinued a breakfast favourite leaving shoppers scratching their ...

Weetabix, the UK’s favourite breakfast cereal, has launched a new OOH campaign reminding consumers of its powerful ‘Have You Had Yours?’ line in a new and playful manner. The series of adverts taps ...

Strike action is due to start on Tuesday at two Weetabix factories. Workers will stage protests over three days at the breakfast cereal company's sites in Burton Latimer and Corby in Northamptonshire.

Members of the Union of Shop, Distributive and Allied Workers (Usdaw) will strike outside Weetabix's Burton Latimer and Corby sites unless a pay deal is reached Weetabix workers have voted to go on ...

INDIANAPOLIS — March Madness, meet Tesco. Anyone closely following Kentucky’s run to the second weekend of the 2025 NCAA tournament, under first-year coach Mark Pope, has by now surely heard of ...