Many of us grew up eating Weetabix. Unlike the “fun” cereals loaded with chocolate and sugar, Weetabix always seemed reassuringly bland. Marketed as “good food you can trust”, surely something that ...

Weetabix has halved the carbon footprint of its wheat in a landmark trial that could revolutionise sustainable cereal production in the UK. The firm has announced the results of its Lower Carbon Wheat ...

Weetabix Food Company has recorded a 50% reduction in on-farm wheat emissions among farmers who participated in a groundbreaking sustainable agriculture trial. The business, which produces the ...

Weetabix has launched a new campaign, ‘Weetabix all-stars’, aimed at motivating the nation to start their day right- with a good breakfast and a positive mindset. Created by brand activation agency ...

Has your favourite product vanished from shelves? We'd love to hear from you - email us on [email protected] WEETABIX has quietly discontinued a breakfast favourite leaving shoppers scratching their ...

The strike will impact the production at the Burton Latimer and Corby sites of Weetabix. Credit: Badger Castle / Shutterstock.com. Weetabix workers have commenced strike action at two of the breakfast ...

Strike action is due to start on Tuesday at two Weetabix factories. Workers will stage protests over three days at the breakfast cereal company's sites in Burton Latimer and Corby in Northamptonshire.

INDIANAPOLIS — March Madness, meet Tesco. Anyone closely following Kentucky’s run to the second weekend of the 2025 NCAA tournament, under first-year coach Mark Pope, has by now surely heard of ...

The No. 3 Kentucky Wildcats look to continue their March Madness run, taking on the No. 2 Tennessee Volunteers in the Sweet 16 Friday evening. Kentucky is coming off of first and second-round ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the world. Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral?

That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly for Williams. Let's dive in and answer all your questions as we watch ...