The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...