Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

The title Skibidi Ohio Brain Rot is a playful artifact of modern slang. Skibidi nods to a viral internet phenomenon, Ohio ...

A South Carolina primate research center that came under fire in 2024 for losing over 40 monkeys has called out People for ...

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

Discover the latest Gen Z slang and Gen Alpha lingo, from 'bae' to 'kms' and 'wtttp.' Explore the evolving language of youth culture.

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

The top brands preferences for kids under age 15 generally reflect online trends and include snacks, personal care, and ...