ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

To create a sense of realism, “Steel Magnolias” actors trained at Cotati’s Moxie Salon. “We learned all the necessary skills ...

Here, Carly Snider, executive director of Pact Collective, explains why the industry can’t recycle its way out of its ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Why do beauty standards feel inescapable? Neuroscience and epigenetics reveal how our brains imprint cultural ideals—shaping ...

Right now, you can snag a set of BK Beauty Brushes for 14% off for just $130 on Amazon, instead of for $152. These makeup ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

Beetroot juice is packed with antioxidants that fight off free radicals, which can dull your skin and speed up aging.

Job risks, role changes and sector shifts. These are all immediate hurdles set to shake up beauty’s existing infrastructure ...

This article originally appeared in Adore Beauty.If you're a teen (or have a teen in your life), you might need to start ...