Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for the, but experts point to a ...

The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's ...

Oxford University Press’s word of 2024 was “ brain rot .” The year also gave us a flurry of TikToks documenting “bed rotting.

Gen Z is the newest and fastest-growing cohort of employees in the workplace, but many are struggling to keep up. Here are ...

Social media fuels beauty trends as Gen Z drives growth. Sephora excels with store-in-store success, catering to evolving ...

In "Not Like Us," Lamar transforms into an omnipresent aura — almost a God-like figure that ultimately becomes judge, jury ...

We must share the ways younger voters face inter-connected threats that are very similar to what we boomers faced.

Additionally, many Gen Beta members will likely live into the 22nd century. Babies born in 2025 will be 76 years old when the ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta ...

The next generation, Gen Beta, has been born with the start of 2025, after being named by demographer Mark McCrindle, who also named Gen Alpha.

Millennials and Gen Z, comprising over 52 percent of India’s population, are redefining financial priorities with a focus on ...

Gen Z is generally more optimistic about their financial futures than older generations, and it's not just because they're ...