Hyundai is launching a new multicultural marketing campaign, and an executive reportedly says that it’s good for business.

The South Korean car manufacturer Hyundai has chosen to double down on so-called diversity, equity, and inclusion (DEI), prompting many car drivers to vow to never drive […] ...

Hyundai is standing by its DEI policies and launching a new multicultural marketing campaign – and an executive says that it’s good for business. "In terms of the creative that we’re doing a ...

It’s official: We are now Hyundai gays. Earlier this week, the multinational automotive company made headlines after announcing it would NOT be dismantling its DEI efforts, despite mounting ...

With Honda announcing the return of the cult-classic Prelude, perhaps a revived Hyundai Tiburon might not be such a stretch after all. Maybe you're old enough to remember a time when Hyundai made ...

The ads will be aimed at Black consumers on channels such as TV One and Bounce. Hyundai is standing by its DEI policies. (Drew Angerer/Getty Images / Getty Images) DOGE INITIAL FINDINGS ON DEFENSE ...