The Houston rodeo generates millions for the city, but local restaurants are often left reeling from slow business.

The Rodeo attracts hundreds of vendors and businesses from across the country for the event's three-week run. In 2024, shopping and merchandise was worth more than $28 million at the rodeo. Most vendors and businesses depend on the Houston Rodeo for the bulk of their seasonal sales.

From Bun B's star-studded Birthday Bonanza to horseback riding adventures, here's everything you need to know about experiencing the world's largest livestock show and rodeo.