See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...

Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say ...