Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based ...

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Stream-To-Shop Pipeline Retail media ...

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.