Because GSTV – originally “Gas Station TV,” a media and advertising company that runs videos on gas pumps – is being acquired ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

This a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers' website ...

What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

Precise TV is hoping to make it easier for kid-focused brands to reach their target audiences without compromising on privacy ...

Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...