Articles written by Thas Naseemuddeen ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

On April 7, the Frito-Lay brand announced the arrival of Cheetos Pants, an amalgamation of fashion, function and fromage, ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

It was the most challenging of landings to pull off. The only airport in the world that required a sharp 47-degree turn at 700 feet on approach. At times a daunting task for pilots, one that meant ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...