Marketing Content - Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find ...

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...

Marketing Content - Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and ...

Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity?

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

Does the ringing of your morning alarm clock sound like the firing of a starting gun? For most marketers, it does. Marketers often find themselves rushing from task to task and fighting the numerous ...

Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll ...

When CMOs own and define their company's marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, ...

Operating a bed-and-breakfast (B&B) inn in the highly competitive historic Pittsburgh area, Dave Eshelman, Morning Glory Inn's co-owner, needed a way to attract more recreational and business ...

Time is today's scarcest resource. Everyone is suffering from attention overload—from too many to-dos to overflowing inboxes to constant technology distractions. As a result, many marketers have ...

Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren't delving deeper into the so-called funnel ...