Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?
Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...
Marketing Strategy - Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent ...
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 ...
What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...
Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group. The report was based on data from a survey conducted ...
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, with the increase in digital spend outpacing the increase in overall spend, ...
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to watch one of the football games, then glancing at my phone for Facebook updates and new email. All at ...
The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...
Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll ...