Performance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong ...

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

For marketers wanting to build a better relationship with finance, “speaking their language” is often a priority, but finance ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...

Disney confirmed it will fully integrate Hulu into Disney+ by 2026, replacing the Star brand in international markets with ...

McDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...