Apple (United Kingdom)
Discover the world of Apple and everything iPhone, iPad, Apple Watch, Mac and Apple TV, plus accessories, entertainment and expert device support. Choose another country or region to see content specific to your location and shop online.
iPhone - Apple (UK)
Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Buy iPhone - Apple (UK)
More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply. ** Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit.
Apple Store - Find a Store - Apple (UK)
Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch and more. Sign up for Today at Apple programmes. Or get support at the Genius Bar.
Apple Store Online - Apple (UK)
Apple Store Instalments purchases qualify for 14.9% p.a for a fixed period depending on the length of the term selected. Consumer finance on the Apple Online Store is brokered by Apple Retail UK Limited, which acts as a credit broker and not the lender.
Manage your Apple Account
Your Apple ID is the account you use for all Apple services. Loading… Your Apple ID is the account you use for all Apple services. Apple; Store; Shop. Shop the Latest; Mac; iPad; iPhone ; Apple Watch; Apple Vision Pro; Accessories; Quick Links. Find a Store; Order Status; Apple Trade In; Financing; Personal Setup; Shop Special Stores ...
Find Locations- Apple (UK)
If you forgot your Apple ID password; If you forgot the passcode for your iPhone, iPad, or iPod touch; View, change, or cancel your subscriptions; Update iOS on your device; Contact Apple Support
Mac - Apple (UK)
By integrating Mac with Apple silicon and macOS, Apple builds security protections into Mac from the ground up. Every Mac comes with industry-leading encryption and robust virus protections. And automatic free security updates help keep your Mac protected.
Apple Trade In - Apple (UK)
Apple Trade In lets you recycle any Apple device at an Apple Store location and on apple.com for free. Items accepted for recycling include the device as well as batteries, cables, cases, monitors, packaging and more.
Buy Mac - Apple (UK)
Customers who are approved for finance on qualifying Apple Online Store for Consumer purchases will pay 14.9% APR for 12, 24 or 36 months on a minimum order value of £299 including VAT, purchased with or without related Apple-branded accessories and software.