Remember the Planking Trend? - communicateonline.me
(Cover Photo Credits- Wikipedia) Look we're living in crazy times right now. 2020 was a whirlwind of a year and the first week of 2021 isn't going exactly like …
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Bayer's Sami Joost: "Our Communications Strategy …
Sami Joost, Head of Communications / Public Affairs, Science & Sustainability (PASS) at Bayer Middle East, explains how the company builds trust through communications. What kind of communications strategies has Bayer utilized …
How Qatar’s Al Jazeera is damaging Arab influence through biased …
In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar.Since then, there have been talks to resolve the crisis; however, …
Is There a New Normal or Not? - communicateonline.me
With covid-19, there is not one but two new realities shaping up, and both call for a new approach from digital marketers, says Terry Mo, Director – Performance at OMD.
J&J looks to globalize agency teams to match its new structure
<p>A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share …
MEPRA Leadership Majlis Goes Virtual - communicateonline.me
The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will include a series of daily sessions …
Manners of Speaking - communicateonline.me
Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.
MEC and Maxus merge to become Wavemaker
Following the announcement by GroupM of merging MEC and Maxus into one entity back in June 2017, we now have a name for the newly formed agency: Wavemaker. The new billion-dollar …
Is The Use Of High-Tech Enough To Create A Successful …
Last week, sports brand Adidas launched the world’s first-ever liquid billboard, for the launch of the brand’s burkini swimwear collection. The campaign was conceptualized by HAVAS Middle …
Elie Aoun Will Lead Adex - communicateonline.me
Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to learn more about the service and how it’ll benefit …