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Most retail brands have this backwards right now. They're building for consumers - not customers. A consumer is someone you extract from. A customer is someone you value. And the difference shows up everywhere: ❌Consumers get discounts to come back. 🪞Customers get asked what would make things better. ❌Consumers are tracked through purchase data. 🪞Customers are heard when they're in your store. ❌Consumers are managed through automated emails. 🪞Customers see their feedback shape what you do. Th
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