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Skin colour discrimination in India has existed for centuries, rooted in colonial influence, caste bias, and cultural obsession with fairness. From old films and TV ads to modern beauty campaigns, the idea that “white is beautiful” and “dark is ugly” has been sold to generations—making people believe lighter skin means success, love, and confidence. Brands used this insecurity to sell fairness creams and whitening products, turning prejudice into profit. Even today, many job ads, matrimonial sit
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